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Overview
Entrepreneurship and Management concentrates on the theories of entrepreneurial management and explores and explains how they are used in practice in both the public and private sectors.

Programme Content
This newly designed program provides the opportunity to study entrepreneurial management theories and review practice of the techniques. This practical programme should prove attractive to students and employers for careers in the public sector, corporate intrapreneurship sector, in product, or entrepreneurial service sectors.

Overview
This program is ideal if you are looking to build a career in International business. It focuses on business skills as well as the international business environment.

Programme  Content
Students will also gain a solid academic foundation on International Business and will have the opportunity to specialize in a particular business discipline in Final Year of this program and can choose to specialize in one of the following areas: Human Resource Management, Accounting and Finance, Operations Management, Marketing or International Marketing.

Overview
In the 21st Century internet changes the way we conduct our business and drastically improves our communication between a business and its customers and suppliers world-wide. eCommerce covers the whole spectrum of use of the Internet for business. The course aims to equip students for this new business environment by providing them with an understanding of business and of the potential for eCommerce, together with the generic skills to support them throughout their subsequent careers.

Program Content
The course covers the principal areas of business, with particular emphasis on Marketing and Operations – the areas most affected by eCommerce. During the First Year, students develop basic business skills, become familiar with the Internet and acquire an appreciation of web-site design. The Second Year covers the main functional areas of Business and introduces web-site programming and system design. The Final Year concentrates on Marketing and Operations, with eCommerce applications and strategy. Students also complete a project related to eCommerce.

Overview
Human Resource Management is an important part of all businesses today and if you are interested in its role, or see personnel management as a career for you, then this program will be ideal for you. It provides a foundation in business studies and the opportunity to specialize, as well as providing an excellent route into further academic study.

Programme Content
The Foundation Level and Year 1 provide the base from which you will be able to choose your specialist areas of study in the subsequent years. In Year 2 the areas of study includes Employee Resourcing and Employee Relations as well as Employment Law.

The Final Year sees a continuation of Employment Law and also includes Employee Development and Strategic Human Resource Development. The other exciting modules make this a stimulating program for future Human Resource Executives and Managers.

Overview
The programme provides the opportunity to develop specialist business and management abilities, along with a knowledge and understanding of techniques and skills required in retailing. Integrated placements ensure regular workplace experience with on employer (during weekends and vacations).

Program Content
Students will explore the many aspects of retail Management in detail, covering subjects such as Retail Logistics, Introduction to Information Systems, Consumer Buyer Behavior, International Marketing and the completion of a Project in the Final Year.

Overview
Advertising and Promotions Management are central to any organization’s marketing strategy. This honors degree Program provides a thorough grounding in the knowledge and skills necessary for the development and evaluation of advertising and promotions campaigns in a wide variety of marketing contexts.

Programme Content
The Foundation and Year 1 provides a base in marketing, advertising and promotions, together with the development of key business skills. In Year 2 it builds on further with a number of more specialized modules including Consumer Buyer Behavior, Product Development and Brand Management, Advertising and Contemporary Culture, Media Planning and Buying and Corporate Communications. In Year Three it focuses on the management and evaluation of campaigns and offers the opportunity to choose from a range of electives developing knowledge in specific marketing applications such as retailing, services marketing, international marketing as well as Internet marketing. The dissertation enables students to study and research a topic of particular interest in some depth.

Overview & Programme Content
Year 1 will provide a base in Computing and Business while the last two years concentrates on Business and Computer Systems and their Management. In the Final Year students will study Business Strategy and the application of Information Technology, both in theory and through practical course work. Students can choose to specialize in Business Information Technology to form the major subject range and will have the option to study Internet Technology or Multimedia as a minor subject.

Overview
The fast growth of the Internet has brought together many technologies and has changed people’s working methods and leisure activities. This course has been designed to reflect these changes by offering modules in the areas of networking, programming and multimedia. This course will provide you with the computing skills and knowledge, associated with the application and development of the Internet and related technologies, which are in great demand in the current market place.

Programme Content
The First Year provides a basic foundation to computing, covering aspects of network concepts, programming, web page design, and the management of website operations.

The Second Year concentrates on the development of web and network-orientated systems, increases your media development skills and introduces you to web programming with Java. The Final Year looks at the specialist areas of design and management of distributed computer systems and computer security. Other modules allow you to develop your chosen area more fully from the wide range of options available in media, database management, software engineering, and artificial intelligence.

Overview
This programme has been developed to support the growing need for specialists in multi-media systems, web page design and 3D modeling and animation.

Course Content
The Multi-media Technology program addresses the needs of multi-media and the supporting computing technology. You will explore the underlying technology and dynamic processes of multi-media systems and web page design including audio and video technology, 3D modeling and animation. You will also develop your practical computing and programming skills, exploring a range of programming languages, operating systems and network technologies. Throughout your course you will develop your practical skills through activities such as web page design and the development of multi-media systems.

Overview
Psychology is the study of the mind and behavior. Studying the subject will give you the knowledge necessary to make a positive contribution to our understanding of life and the challenges which confront us all. At each level of the program you have a range of compulsory and optional modules as you study human behavior. Quantitative methods of research and analysis are important, so you will be expected to demonstrate that you are competent in all aspects of the program.

Programme Content
The Program will cover all the main areas of psychology including biological bases, human development, social psychology, cognitive psychology, perception memory and attention and specialist applied areas like criminal, counsel ing, occupational, environmental and health psychology. Students will also study research design, statistical methods and do a variety of practical work in which they can run their own experiments as they progress on the Program.

Overview
To gain an understanding Sports issues from a psychological perspective is becoming an important growth area within sports coaching and management. Psychology modules will be combined into this Program as well.

Programme Content
To gain an understanding Sports issues from a psychological perspective is becoming an important growth area within sports coaching and management. Psychology modules will be combined into this Programme as well.

Overview
This programme gives students the opportunity to understand the role of the media and other cultural and social institutions in shaping our lives. Students will analyze the development of mass media and the organization of media institutions. You will explore the idea of ‘media effects’ and the meaning and form of ‘entertainment’ in modern societies. Students also explore the nature of modern identities and social relations such as gender, race and sexuality and the ways in which these are changing. In the course, students engage with a range of cultural and social theories that can be applied to the analysis of the media and society in general.

Programme Content
Students will study sociological and media theory and gain an understanding of the ways in which you can go about researching both social and media relations. There are specific modules on young people, gender and sexuality and social change in contemporary societies. Students will be given the opportunity to study areas of the media such as popular music culture, news making and television.

Overview
The provision of outdoor education and adventure recreation takes diverse forms and requires a variety of knowledge, awareness and skills. This exciting and progressive course enables you to develop the key thinking and skills appropriate for working in the outdoor industry, and are strengthened further through its emphasis on social and cultural perspectives.

Programme Content
This Programme bridges the gap between a recreational and educational approach to the outdoor adventure. The course examines the technical, theoretical and critical concepts of outdoor education and adventure recreation.

Overview
This unique programme attempts to provide student with opportunities to develop a comprehensive understanding of the management principles underlying both specific and general sports disciplines. Theory is extended to practice in the contexts of exercise, coaching, performance and sport.

Programme Content
Participants following these specialism concentrate on both the sports science and sports management principles underlying sports performance, sports management and sports participation. Principles from psychology, biomechanics, information technology, sociology, and sports management are applied to the unique requirements of each specific sport, or in the case of Sports Industry Management generally Areas generally examined on the program include physiology of exercise, stadium management, health and safety at sporting venues and sociological issues within sport.

Overview
Tourism is one of the world’s most important industries, supporting employment on a large scale in many parts of the world. International tourism is responsible for the movement of many millions of people each year, travelling for a variety of reasons, including holidays, business and education The Tourism and Travel Management program are designed to meet specific requirements of tourism employers by preparing students for administrative and ultimately management roles in the travel and tourism industry.

Programme Content
The programme aims to give students a comprehensive grounding in the management knowledge and skills necessary for those aspiring to a management career in the industry.

Overview
Conference, event and hospitality management are sectors which are experiencing rapid growth in the 21st century. These sectors demand a good balance of high quality staff with appropriate skills and qualifications. Conference, event and hospitality employers demand high levels of service and those working in the industries need expertise and dedication.

Programme Content
This new Advanced Diploma combines the practical and theoretical elements and provide an excellent grounding for students wishing to gain the skills, knowledge and understanding to work in the expanding and challenging hospitality industry. In the program are modules essential to the each specific sector of the industry, as well as those providing the understanding of business and management practices and principles.